Skills
| Campaign Management Microsoft Office Community Management Data Analytics Slack Tool Asana | Interpersonal Skills Analytical Problem-solver Organization Content Curation Strategy Planning |
Education
Master of Science: Management, Organizational Management
Middle Georgia State University – Macon, GA 2019 – 2021
- Marketing Management
Bachelor of Science: Business Administration, Marketing
Middle Georgia State University – Macon, GA 2014 – 2018
Work Experience
Freelance
Social Media Marketer – The Douglass Theatre 2022 – Current
- Increased account engagement by 240% more than the previous month by posting on Instagram and Facebook 3 times per week.
- Collaborated with the marketing team to develop and implement social media campaigns across multiple platforms.
- Analyzed social media KPIs using tools like Hootsuite and Business Suite to determine content performance.
Digital Marketing Assistant – Skincare Brand 2022 – 2022
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Analyzed previous email funnels and recommended new strategies to improve click-through rates and conversion.
- Collaborated with graphics and sales team to create specific marketing campaigns across multiple platforms
Social Media Manager – One Way Couture 2021 – Current
- Increased Instagram reach by 235% more than the previous month by posting brand products and messages 3 times a week.
- Oversaw customer retention on Facebook, Instagram, and Pinterest, responding to 100% of inquiries and comments within 12 hours
- Generated 3,000 monthly views on Pinterest by leveraging a tailored content strategy consisting of posting static and video content 3 to 5 times weekly.
Social Media Assistant – Leprix 2021 – 2021
- Generated 2,000+ views by editing and distributing multiple videos on YouTube.
- Collaborated with product and sales team to create specific marketing campaigns promoting upcoming seasonal sales
Digital Marketing Manager – iHope Inc. Organization 2021 – 2021
- Generate 200+in purchases in fundraising ticket sales by designing a front-end website using WordPress.
- Generated $5,000 in donations by crafting and sending sponsorship emails to corporate representatives and community leaders.
Social Media Marketing Internship
Properties Plus Reality – Macon, Georgia 2017 – 2017
- Created informative posts to distribute on Facebook and Instagram, generating 2 to 5 home viewing inquiries weekly.
- Assisted with social media strategizing and analyzed social media metrics, leveraging data to offer content recommendations.
Social Media Marketing Specialist
InFocus Performance Solution – Lilburn, Georgia 2016 – 2018
- Established and streamlined 10+ social media platforms for clients, leveraging monitoring tools such as Sprout Social to analyze social media data and industry trends.
- Decreased monthly work by 10 hours through customized automated reports on social media KPIs in Google Sheets.
- Collaborated with graphic designers to produce 20+ pieces of graphic and written content to distribute for ad campaigns
Certifications
HubSpot Social Media Certifed
HubSpot Inbound Marketing Certifed